MARIA FERNANDA RODRIGUEZ PAZ
Business Development Manager, Molinos Modernos, Guatemala
“Molinos Modernos is part of the Food Products division of Corporación Multi Inversiones, a fourth-generation family enterprise present in several Latin American countries with more than 90 years of history. Our corporate values are embodied in the acronym REIR, which in Spanish means “to laugh”, and also stands for Responsibility, Excellence, Integrity and Respect, reminding us daily of the importance of "always being happy at work" as our founder Juan Bautista Gutierrez (Don Juanito) used to say. We know and fully believe that the strategic alliance relationship with U.S. Wheat Associates is vital for the growth and development of our company and industry in the coming years.”
Past Staff for Great Plains Wheat 1974-1980; California Wheat Commission 1982-1993; Wheat Marketing Center 1993-1999
“U.S. Wheat Associates and its legacy organizations have matured over the years. I was the first foreign based flour miller to join the ranks and I brought the buyers' point of view into the equation. Since that time focusing on the buyers' needs has had a big impact on wheat breeding goals, marketing approaches and even marketing methods and export procedures to a far more customer-oriented outlook.”
Retired Nebraska wheat farmer and Nebraska Wheat Board staff
"In addition to farming with my son in Nebraska, I spent 28 years representing the U.S. wheat industry in Japan and the Philippines. It would require a sizeable book to share all the memories and advances in trade servicing that I witnessed on the staff of Western Wheat Associates. For example, I was present at a post-event social gathering when Japanese officials agreed to open their market to hard red winter wheat in addition to Western White and Dark Northern Spring, demonstrating the importance of developing close relationships that USW representatives continue to do today."
MOULAY ABDELKADER ALAOUI
President, National Milling Federation, Morocco
“The 40th anniversary of U.S. Wheat Associates provides an opportunity to honor the historic relationship between our two institutions! For over three decades, we have been forging strong cooperation and partnership relations with USW, which were rewarded in 1993 by the construction and equipment of the Milling Training Institute (IFIM), dedicated to the training of Moroccan and African milling technicians. USW is continuing its efforts to support our work in promoting and upgrading the Moroccan milling industry. We look forward to further strengthening our bilateral relations and remain the partner of American Wheat in the Maghreb and West Africa... Long live the U.S. Wheat Associates!”
Corporative Purchasing Manager, Grupo Nutresa, Colombia
“Grupo Nutresa sends U.S. Wheat Associates a very special greeting in the celebration of the 40th anniversary. Our staff has participated in USW trade missions, where all learning has been invaluable in the application of our products, and we participate in the Latin America Buyers Conference every two years, where we receive timely information for decision making and can share with experts. We’ve collaborated several times to produce crackers and other cookies with soft white wheat, and USW has also helped us work through several trade issues and to communicate the importance of importing U.S. wheat to the National Government of Colombia, benefiting the entire milling industry.”
San Cristobal Mill, Chile
“Molinera San Cristobal S.A. is a large family that works in harmony and respect among its employees. Our history dates back to 1916 so we can proudly say that we have completed ‘a century of milling tradition.’ Today we have five wheat mills and a wheat storage plant. We know from experience that in order to develop a flour of excellence it is essential to have wheat of excellence. Our many visits to the United States with U.S. Wheat Associates have allowed us to learn from farmers, their seriousness and dedication to achieve the best possible wheat. One of the most outstanding activities has been the USW Chilean Trade Delegation Tour in 2009.”
Wheat Imports Manager, Grupo La Moderna, Mexico
"Grupo La Moderna began in 1920 and is celebrating its 100th anniversary this year with at least three generations of employees. This is my 27th year with the company and throughout my career, I’ve been inspired by the values our founder, Eduardo Monroy Cárdenas, left as a legacy: work, administration, good faith, loyalty and excellence. I’ve traveled with U.S. Wheat Associates several times, including for the Latin American Wheat Buyers Conference. USW staff have always supported us in resolving our concerns and we have developed excellent bonds of friendship. I also have very fond memories of the excellent attention while visiting Mike and Diana O'Hara at the O'Hara Farm in Montana."
LIEN HWA MILLING CORPORATION
“The friendship between Lien Hwa Flour Mill and the U.S. wheat industry started in 1940. At that time, a flour bag with “Sino-US cooperation” in Chinese on it was the collective memory of many Taiwanese. Our founder, Mr. Miao Yu-Siou, made great contributions to the Taiwan flour milling industry, including founding the Taiwan Flour Millers Association and in 1984, establishing the China Grain Products Research & Development Institute (CGPRDI), which USW contributed funds to. Lien Hwa Flour Mill and the Miao family has cooperated with USW for several decades to jointly promote the progress of the Taiwan baking and flour products industry.”
HSIN HONG KUO
Chairman of the Board, Hong Ming Flour Mill, Taiwan
“Open for over 70 years, Hong Ming Flour Mill is the third largest in Taiwan. I’ve been in the business more than 30 years and am the second-generation owner. We received a government award in 2018 for producing high quality flour for the Taiwan baking and Chinese flour products industries. I’ve traveled to the United States several times with Taiwan Flour Millers Association and on the Taiwan Good Will Mission. We visited Idaho, Kansas, Montana, North Dakota, Oregon and Washington to discuss wheat quality with U.S. wheat farmers. I am very supportive of USW programs and attend the annual Crop Quality seminar every year.”
General Manager,Chia Fha Enterprise Co., Ltd., Taiwan
“Established in 1920, Chia Fha Enterprise has been involved in food business for 100 years and is currently run by its 4th generation. Through USW, we participate in several activities, trade missions and wheat breeding programs to help ensure that U.S. wheat’s market share in Taiwan stays substantial. We work closely with USW staff, like Peter Lloyd on milling technology and developing new technical solutions. By sharing information on quality analysis and assurance, it ensures that both sides of the Pacific are able to communicate and collaborate in developing a deeper relationship for U.S. wheat applications.”
UNI-PRESIDENT ENTERPRISE CORP.
Flour Division, Taiwan
“Uni-President Enterprise Corp. is entering its 53nd year in 2020. Wheat varieties and quality characteristics are the key factors that determine the quality of flour. Thanks to the USW Taipei Office, we work together with USW to conduct wheat flour testing every year. Activities like this and the Frozen Dough Seminar in 2019, really benefits our company and helps us to improve the quality of flour and bread manufacturing. Thanks for the support from USW. We look forward to working together to provide better U.S. wheat flour and technology to the Taiwan market for the next 40 years.”
Idaho Wheat Farmer, USW Board of Directors
"[Former] Idaho Wheat Commission (IWC) Executive Director Blaine Jacobson thinks I have a knack for building rapport with trade teams. One of those USW teams visiting our farm in July 2018 included Kevin Widjaja with Cerestar Flour Mills from Indonesia. We showed how we select varieties and maintain wheat quality. Then on a USW Board Team in February 2019 I reconnected with Kevin at Cerestar’s mill near Jakarta. It was great to build a lasting relationship with this wheat buyer in a country that is importing more wheat every year."
TSUNG-YUAN (JOHN) LIN
General Manager Assistant, Ta Fong Flour Mill, Taiwan
“U.S. wheat has always been the major source [of information] for us to produce quality flour. As the third generation, I am proud that our mill has expanded to three mills, not only supplying flour to local stores, but also creating a livelihood for local citizens. In 2019, my wife and I were hosted by U.S. wheat farmers and staff in Oregon, Washington and Idaho prior to joining the Taiwan Good Will Mission. Bill Flory of Idaho and others were wonderful hosts and I realized that all farmers are so family oriented. The [production of] good quality of wheat is passed from one generation to another.”
Maryland Wheat Farmer, 2016/17 USW Chairman
"In 2019, Andres Cabrerizio with Alicorp came to our farm in a trade delegation from Peru. Later that year I was in Lima as part of the USW Crop Quality team and visited Andres at his office where we enjoyed some of Alicorp’s branded cookies. We both look forward to the next chance to meet. I think that the customers really appreciate farmers getting out to their mills and offices around the world. The relationships you build, putting a name and face on the wheat that they are purchasing, are so important."
Nisshin Flour Milling Inc.
"Congratulations on the 40th anniversary of USW’s founding. For the Japanese flour millers including us, a stable supply of U.S. wheat to our market is crucial. We appreciate the great contribution of USW as a bridge between U.S. wheat producers and Japanese flour millers. We believe the demand of U.S. wheat in the Japanese market will be strong as long as we supply good quality wheat flour to our end users. With help from USW, we would like to continue our long term partnership in the future. "
Tony Yi-Chuen Hsu
Taiwan Flour Mills Association(TFMA), Taiwan
“Through the years, U.S. Wheat Associates has been a faithful and trustworthy partner and friend to TFMA. Every year, USW shares the latest milling technology and innovative baking skills, and monthly harvest and quality reports. Moreover, our millers and customers have the greatest of trust in U.S. wheat, and we are grateful for the support from USW. With a rich and long history in Taiwan’s milling industry, we are proud to provide the service to our customers with the support from our dear friends at USW. Please accept our heartiest congratulations on your 40th anniversary.”
Chairman, Xiamen Mingsui Grains & Oils Trading Co., Ltd., China
"I started my wheat business with my wife in 1999 with 210 sacks of U.S. soft red winter wheat. From that time on, we have had close ties to U.S. wheat. In 2012, holding a USW seminar at our company encouraged us to promote and market our use of U.S. wheat with confidence. USW has since held more technical seminars, and invited us on a company trade delegation to the Pacific Northwest and to participate in training there. We deeply love the grain trade in China that connects farmland and the dining table. It is traditional, but with new opportunities."
Procurement Manager, Pioneer Foods, South Africa
“It was wonderful to reconnect with Don Schieber when Pioneer Foods hosted a USW group in 2018 in South Africa. I took Don to a John Deere retailer, to a big agricultural show and to our Stellenbosch Winelands. This day is memorable as I could show Don how farmers and other South Africans live compared with American farmers, as he did when I visited his farm in 2014. We shared our differences but we found we had the same goal — to produce the best wheat and food possible!”
Oklahoma Wheat Farmer, 2010/11 USW Chairman
“In 2014 a USW trade team visited my farm. I had a great time giving the team members rides in my combine. Anna-Mart Rust with Pioneer Foods in South Africa really enjoyed it and we talked about the differences between our lives. This memorable experience came full circle in September 2018 when I met Anna-Mart again, this time in South Africa on a USW Board Team visit and she took me to a farm equipment dealer and farm show, and hosted me in her home. That kind of connection is so important.”
Manager, Samyang Corp., Korea
"One of the most valuable experiences in my life is the close friendships made with USW staff and in the U.S. wheat industry. Thanks to USW, I’ve met so many U.S. farmers who always welcome our delegation with the warmest hospitality. The annual USW Crop Quality Seminar helps me better understand the global wheat market and about wheat and flour quality. I would like to express my sincere gratitude to USW and congratulations on their 40th anniversary. I wish USW and U.S. farmers much prosperity and success forever."
Retired Idaho Wheat Farmer
"The relationships I made with overseas buyers were important to support U.S. wheat export promotion. One year, I was at a golf outing hosted by the Idaho Wheat Commission for visiting Korean flour millers when a fox stole the one of the delegate’s ball! They had fun teasing him about that. So, when I knew I would see that miller in Korea on a trade mission, I brought him a stuffed fox with a golf ball in its mouth. He said it was one of the nicest gifts he’d ever received and kept it displayed in his office."
AVP & SBU Head, Flour Division, RFM Corporation, Republic of the Philippines
"RFM Corporation pioneered the regional flour milling industry in 1958. Today, it is one of the biggest food and beverage companies in the Philippines. I am in the 4th generation managing part of the company. I have been to the United States with USW twice. In Washington, Randy Suess took us to a plateau overlooking fields of golden soft white wheat in every direction. U.S. farmers are all proud of their production and heritage. These visits helped me appreciate where our raw materials come from and how much work and risk the farmer must take every year."
Retired Washington Wheat Farmer, 2011/12 USW Chairman
“I had the opportunity of a lifetime to travel with USW to many countries and visit with buyers, millers and bakers. My thanks to those who made us feel so welcome. The millers are most gracious hosts and always showed up in large numbers at USW events. I was very proud to attend the 50th anniversary of U.S. wheat market development organizations in the Philippines. After one event, Norman Uy and his family honored me by hosting dinner. His son Stevie visited my farm the following year and is now taking over the mill.”